The Campanile

We have created this inspiration page to gauge reaction to three potential approaches the Campanile and each will come with a different budget requirement.

  1. Wrapping the Campanile

    This can happen in various ways - from wind resistant materials - to LED screens. The ‘material’ wrap will give a degree of flexibility - and could be changed through the seasons. Or the Campanile could be used as a potential advertising space - and the likes of Lego / Sea World could utilise the space (see the 2 creative space below)

  2. Being Creative

    This has the potential of being the talking point of Barton Square - where there is a new creative execution on the Campanile (for example every 6 months) by either Barton Square (winter and summer campaigns).

    Or it could be used by the companies within Barton Square to promote themselves. This could be potentially lucrative approach.

  3. Lighting

    This would be the ‘easiest’ and most flexible approach - where we create a beacon of light and cast different messages on the space. We have pulled some examples together - on bigger spaces - but they will give you a good indication of the possibilities.

Wrapping the Campanile

This can happen in various ways - from wind resistant materials - to LED screens. The ‘material’ wrap will give a degree of flexibility - and could be changed through the seasons. Or the Campanile could be used as a potential advertising space - and the likes of Lego / Sea World could utilise the space (see the 2 creative space below)

Examples show back lit material and LED screens - the key for success here is keeping the messaging as simple as possible.

2021_collective_barton_square_Campanile_.jpg
Times Square in New York City with bright digital billboards and skyscrapers.
Building with colorful stripes and a large Apple logo on the facade.
Times Square at night with a large digital billboard displaying a fashion advertisement featuring a woman in casual attire and a hat. Busy street with blurred lights and people.
City skyline featuring a large Heineken beer advertisement with a bottle image on a tall building
Tall city building with a large Levi's 501 advertisement, featuring a shirtless male model. Busy street below with traffic, surrounded by trees and buildings.
City street at night with a large digital billboard displaying images and text reading 'Queen Street, Auckland, Aotearoa.' Nearby is a Burger King sign and people walking.

Being Creative

This has the potential of being the talking point of Barton Square - where there is a new creative execution on the Campanile (for example every 6 months) by either Barton Square (winter and summer campaigns).

Or it could be used by the companies within Barton Square to promote themselves. This could be potentially lucrative approach.

This is where - with the right creative brief we would excel.

A highway with a large Hot Wheels loop structure above it, resembling a scale model car track, situated in an open area with cars driving beneath.
A large billboard depicting a man sitting in the back seat of a car with the message "The back seat's no safer. Belt up." The billboard is cleverly designed to appear as if the man is being held by a giant slingshot, with the slingshot handle coming
Creative mural of yellow paint spilling from a paint can on a building, covering the ground and cars below.
Large fitness advertisement on building
Surreal image of a cityscape with buildings arranged like Tetris blocks, a person pushing a piece, clear sky
Street scene with cars, a pedestrian bridge featuring a large boy sculpture, and a Hot Wheels logo in an urban setting.
People standing by a green billboard with the text 'Probably the best poster in the world' and a beer tap attached to it.

Lighting

This would be the ‘easiest’ and most flexible approach - where we create a beacon of light and cast different messages on the space. We have pulled some examples together - on bigger spaces - but they will give you a good indication of the possibilities.

A car driving through a tunnel illuminated with multicolored LED lights, with a large tree-shaped light display in the background at night.
Illuminated tower with purple lights at night, surrounded by buildings and people walking on a beach, reflected in water.
Aerial view of a cityscape at night featuring a tall skyscraper illuminated with vibrant multicolored lights, surrounded by other lit buildings and city lights.
Skyscraper in Dubai lit in red, white, and green at night, surrounded by city lights.
Tall skyscraper with colorful light display at night.
Burj Khalifa illuminated with UK flag at night, Dubai skyline
The Burj Khalifa in Dubai illuminated with blue lights and the words "It's a Boy" displayed vertically, amidst a nighttime cityscape.